Hello, hello? Is anybody there?
Reckon we ought to update our web site? Maybe no one would notice. Heh, more than likely no one will ever know if you don’t keep it updated because they won’t be back.
Imagine this: You spend a huge amount of time getting your store ready for it’s big sale. You stock the shelves, make sure the place is squeaky-clean, have all the aisles well marked and the stock priced accordingly, your hours are plainly marked on the door and everyone is trained and ready for the big day. You’re ready for the scads of customers that will surely come through the doors in anticipation of the sale you have planned.
One problem though. No one knows. But why? You planned well in advance to take advantage of the impending holiday! Why is it there is no big crowd or even anyone remotely interested in this big sale? This doesn’t make sense!
Really? Well actually, it makes perfect sense. You failed to “update” any information relating to your store and it’s big sale. No one knew because you never bothered to make periodical updates to any sales literature, brochures, ads (of any kind) and most importantly…to the web site that works 24/7 for you on the internet. Nothing new equals no visitors.
One of the often overlooked aspects of a web site is updating it’s content. This will keep it fresh and keep visitors coming back for more. Whether it’s a page about the company’s latest product offering, a sale, or even news about an exciting new service you are now offering. If you don’t update the content to reflect that..who will know? Just you.
All that hard work that went in to getting ready for that big sale will go down the drain if no one knows about it in advance. Update that site my friend and your visitors will keep coming back and most importantly…they’ll know about the big sale you have planned.
